Meta Description: Sales automation can enhance the efficiency and overall productivity of a business. Read here how the top 5 companies used sales automation to their benefit.
Have you tried unique methods to grow your business? But despite the efforts, have you failed to achieve any fruitful results? Many people start a business with a dream. And with time, they turn it into a reality. However, this reality may not live up to your fantasy all the time. The sales you generate tell a lot about whether your company is growing or not. If you want to improve your sales process, it’s time to understand that modern problems require modern solutions. You need to use sales automation to streamline your sales process and give your business the boost you dream of every day.
What is a Sales Automation Process?
Years ago, the nature of how the sales team operated was quite different from the modern scenario. Much of the work required manual effort for tedious and repetitive tasks. This annoyance has fortunately been eliminated after the advent of sales automation. Sales automation uses technology like WhatsApp chatbot for business to perform those tedious and repetitive tasks that were otherwise done by humans. Companies use sales automation technology to gain insights into customer data and automate workflow to enhance customer relationship management processes. You can use it to automate various tasks. The major ones include lead assignment, lead management, lead prioritization, reporting, and forecasting.
Top 5 Real-Life Examples of Successful Sales Automation
Several companies try to make it big in their field of concern. But why is it that only a few make the mark? Well, it’s not always about the products and services you are selling. But it also depends on how well you sell them. All the successful companies have one thing in common – they use sales automation. Here are the 5 real-life companies that have accelerated their growth by automating sales.
- Alibaba
Do you know what makes Alibaba the world’s largest e-commerce platform? It’s not its products or its prices. Rather, it’s because sales automation is a crucial component of this Chinese retail company’s daily operations. It utilizes sales automation for its numerous processes, such as product descriptions, predictions, shipping, and logistics. It uses artificial intelligence to automate good-quality product descriptions for clients through natural language processing. It gains insight into customer’s purchase behavior and purchase history to predict their wants and needs. It allowed the e-commerce store to increase customer retention. And this, in turn, helped grow its customer base.
- Amazon
When we think of e-commerce stores, Amazon is probably the first name that pops into our minds. But why? Since its establishment, the online store has made a mark of its own with its inclusivity of diverse products. Undoubtedly, this facilitation of a wide variety of choices makes Amazon the one-stop shop in the online sphere. However, much is also due to the company’s leverage of automation to give customers personalized recommendations. They analyze customer behavior, purchase history, and browsing history based on the algorithms. This enables them to recommend relevant products and has helped Amazon drive sales and increase their customer base.
- Tesla
There’s no other vehicle company doing it like Tesla when it comes to promoting sustainability. The company’s innovative methods to sustain energy with their electric cars are transforming the driving scenario for the better. These renewable energy solutions have surely opened the way to success for the company, but it’s also because of their clever use of sales automation systems. The company uses the tool to schedule test drives through online car configuration, enabling customers to enjoy a hassle-free experience. It also personalized emails and automates follow-ups to enhance the customer’s journey with the company.
- Netflix
Netflix has quickly dominated the streaming sphere after its arrival. Netflix and Chill has become a popular tagline and a popular way of living. The company sure knows how to gain people’s attention not only through its quality content but also through its leverage of sales automation. When you are watching a series on the platform, you have noticed similar recommendations. This is done by its recommendation engine, which analyzes your viewing activities and ratings and considers your genre preferences. Therefore, it generates personalized content recommendations for you. This has helped the streaming platform successfully engage and retain its subscribers.
- Slack
Businesses of all sizes will admit how helpful Slack has been to the growth of their company. This cloud-based communication software has transformed the way an organization establishes and maintains communication. Its effectiveness and wise use of sales automation have helped it to become a success in its sphere. The platform automates the onboarding process to send timely tutorials and tips to new users. Based on their roles and preferences, Slack segregates the users into categories to deliver targeted content using sales automation technology. This is why many companies have opted for the software’s service.
How to build a chatbot in Kommo | Kommo Salesbot
What are the benefits of implementing automation with CRM?
Here are the various benefits of utilizing sales automation for your company.
- Lead assignment can be one of the most daunting tasks for your sales team. You can ease their work by automating lead assignments. CRM with chatbot integration automates lead assignment through considerations such as qualifications, location, and more. This ensures the absence of errors, and the lead can be distributed to the concerned team seamlessly.
- After you have gained leads, managing them manually can be highly time-consuming. By implementing sales automation systems, your sales team gains access to the customer’s information so that they can enhance their engagement with them and deliver a better customer experience. This is extremely helpful for gaining new leads and retaining the old ones.
- Sales automation helps you perform all your work successfully and, best of all, effortlessly. Through the leverage of automation, you can be sure that all your tasks will be completed without any errors and in minimal time. This not only ensures effectiveness but also improves your organization’s efficiency.
- Customers are God, and every company understands this. Without any customers, a company has no value. To grow your customer base, delivering a good customer experience is essential, and through sales automation, you can achieve this goal. You can use WhatsApp business integration to send automated texts, replies, and personalized emails, and you can do more to enhance their journey with you.
- Automation collects important customer data to give you insight into their purchasing behavior, browsing history, and more. This helps you to gain a better understanding of your customers, hence, you can tailor personalized recommendations for them and maintain their interest in your company.
Final Thoughts
If you want to grow your sales this year, it’s high time to adopt sales automation today. The world has already leveraged its use to gain multiple benefits, as can be seen in the examples above. You can do so many things with one simple tool. So do not get behind and stay where you are; automate your sales and move forward.
