Crash Course in Google Ads: From Beginner to Expert


If you’re an advertiser looking to capitalize on the astronomical number of searches that occur on Google every day, and quickly gain the attention you need to grow your bottom line, there’s no better place to start than by signing up for Google Ads. But everybody is not an expert. You need to have proper guidance to do it perfectly. For that purpose, you may hire a PPC agency like Brain Souls or you can practice it yourself. In this blog, we will explore about the crash course in Google Ads to make you the expert.

Brief Explanation of Google Ads

  1. What Are Google Ads?

Google Ads is Google’s online advertising program, which allows you to create online ads to target audiences who are interested in the products and services you provide. The Google Shopping Ads platform uses pay-per-click (PPC) advertising, which means you have to pay every time a visitor clicks your ad.

  1. Why Use Google Ads?

If you were wondering “Why to use Google Ads?” right now, you should be asking “Why not?”

The network offers something for businesses of all sizes, with varying budgets and advertising goals. Different target audiences—the majority of whom have used Google at least once in their lives to solve a problem. So, in a sea of seemingly endless searches—2+ trillion per year—why wouldn’t you drop a bucket in to see how much revenue you could generate?

Furthermore, Instapage has recently added an all-new Advertising Attribution Solution, which allows you to track the cost per visitor and cost per lead within Instapage for each variation. 

How Do You Become a Google Ads Expert?

  1. Just Think Like A Buyer

How frequently do you look for a service in the area where you currently live? Take a look at the top ten organic website page listings and sponsored ads.

Consider the keywords and search terms a potential client would use to find you, as well as the aspects of your business offering that may be of interest to them.

  1. Impressive Keyword Strategy

Making the most of your advertising budget is dependent on your keyword strategy. It’s worth the time to figure out which keywords are best for you because they’ll save you money on other things. A  Google Shopping Ads agency like Brain Souls can assist you in finding these keywords. While it may be tempting to concentrate solely on low-cost keywords, it is usually more effective to combine high-, medium-, and low-cost keywords. Keep in mind that Google Ads pricing is determined by an auction, so the highest-converting keywords will attract higher bids from established competitors.

  1. Have You Correctly Targeted the Location?

As a local, physical business, you must understand the distance customers are willing to travel to use your services. Customers are more likely to travel further if you provide uncommon services rather than more common ones.

Google AdWords allows you to specify who sees your ads based on where they are. You can specify who should see your Google Shopping Ads messages by going to the Settings tab and selecting “Locations”. If you choose an overly broad search area, you may end up displaying messages to potential customers who never become customers. If it’s too small, you risk missing out on important opportunities.

Google AdWords allows you to target users based on their radius, town name, city name, and postcode. Also, if you’ve hired a Google Ads agency like Brain Souls, don’t forget to give them the details.

  1. Review The Negative Keywords As Well

You lose money every time someone clicks on one of your advertisements. Non-local users are unlikely to purchase your services, so you want to prevent them from seeing your sponsored links. Using “negative keywords,” as Google Ads refers to them, is how to accomplish this. Consulting a Google Ads agency can assist you in identifying negative keywords.

Negative keywords allow you to instruct Google Shopping Ads on which search queries to exclude from displaying your advertisement. You don’t want your advertisement to appear in Google searches for “car mechanic London” if you’re a Birmingham-based auto mechanic.

What If You Hire a Google Ads Agency?

It is dangerous to rely on one person to complete such a critical task. Your organization should not rely on a paid search specialist. Hiring a Google Ads agency like Brain Souls is a good investment for your business because you get a full team of people who analyze data regularly and optimize where necessary. Long-term campaign management plans can help your business thrive.


Finally, Google created the AdWords advertising system to assist businesses in reaching out to potential customers online via its search engine platform and partner websites. When a user searches for terms and phrases related to a company’s products or services, these partner websites display a text or image advertisement on the page. Google Ads agencies like Brain Souls help you make a successful strategy for Google Shopping Ads.

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