Orange Beauty: Makeup Trends for 2024


Makeup trends are the heartbeat of the beauty industry, guiding everything from product development to fashion campaigns. They reflect not only evolving aesthetic preferences but also cultural and social changes. For 2024, one color is making a bold statement across runways and social media platforms alike: orange. This vibrant hue, associated with energy, creativity, and warmth, is set to redefine beauty palettes this year. Let’s dive into the world of orange makeup and discover the top trends that will dominate 2024.

The Color Orange in Makeup: A Historical Perspective

Orange is no stranger to the world of makeup. Historically, it symbolized courage and vitality and was often used in ancient civilizations for ceremonial purposes. In the 1970s, orange makeup experienced a resurgence, becoming a staple of the disco era’s bold and flashy aesthetic. Fast forward to today, orange is once again reclaiming its place in the spotlight, this time with a modern twist that blends nostalgia with contemporary flair.

Top 5 Orange Makeup Trends for 2024

1. Tangerine Dream Eyes

This trend focuses on the eyes, using shades of tangerine to create striking looks. From subtle washes of color to bold, graphic liners, tangerine eye makeup is versatile and eye-catching. To achieve this look, consider products like the Urban Decay Naked Heat Palette or Huda Beauty’s Orange Obsessions Palette. Blend lighter shades across the lid for a soft daytime look, or layer deeper tangerines for a dramatic evening style.

2. Sunset Blush

Orange blush is making waves for its ability to add warmth and a healthy glow to any complexion. Cream blushes, such as Fenty Beauty’s Cheeks Out Freestyle Cream Blush in Fuego Flush, are perfect for achieving a dewy finish. Powder blushes, like NARS Taj Mahal, offer intense pigmentation and long-lasting wear. Apply on the apples of your cheeks and gently blend upwards for a seamless finish.

3. Coral Lips

Lips painted in vivid shades of coral are sure to be a standout trend in 2024. Whether in the form of matte lipsticks, glosses, or tints, coral lips can brighten any look. MAC’s Retro Matte Lipstick in Dangerous and YSL’s Rouge Volupte Shine Lipstick in Coral Incandescent are excellent choices for those looking to make a statement. Pair with minimal eye makeup to let your lips take center stage.

4. Burnt Sienna Brows

An unconventional yet striking trend is the incorporation of burnt sienna into eyebrow makeup. This look is perfect for those willing to experiment and push the boundaries of traditional makeup. Use a tinted brow gel like Glossier’s Boy Brow in Auburn or a brow powder like Anastasia Beverly Hills Brow Powder Duo in Auburn to achieve this unique style. Complement with neutral eyeshadows to balance the boldness of the brows.

5. Peachy Highlighter

Highlighters in peach tones add a subtle, ethereal glow that complements all skin tones. This trend is about achieving a radiant, lit-from-within look. Products like Becca’s Shimmering Skin Perfector in Champagne Pop and Anastasia Beverly Hills Liquid Glow in Peach Fizz are ideal for this trend. Apply to the high points of your face: cheekbones, brow bones, and the bridge of your nose for a luminous finish.

Expert Insight: Interview with a Prominent Makeup Artist

To gain a deeper understanding of these trends, we spoke with renowned makeup artist, Alexa Rivera, known for her innovative use of color and texture.

Q: What excites you about the resurgence of orange in makeup for 2024?

A: “Orange is such a versatile and vibrant color. It can be both bold and subtle, which makes it perfect for experimenting with different looks. I’m excited to see how people will incorporate it into their everyday routines and special occasions.”

Q: Any tips for those new to using orange in their makeup?

A: “Start small. If you’re hesitant, begin with a peachy blush or a coral lip. As you become more comfortable, experiment with tangerine eyeshadows or even burnt sienna brows. The key is to find shades that complement your skin tone and work well with your overall look.”

Incorporating Orange Makeup Trends into Everyday and Special Occasions

Incorporating orange makeup into your routine doesn’t have to be daunting. For everyday looks, opt for subtle touches like a peachy blush or a soft coral lip. These elements add warmth and a natural glow without being overpowering. For special occasions, don’t be afraid to go bold. Pair tangerine eyes with a matching lip for a cohesive look, or let your brows do the talking with a burnt sienna tint. The versatility of orange allows for endless possibilities, whether you’re aiming for understated elegance or full-on glamour.

The Role of Social Media in Shaping Makeup Trends

Social media continues to play a crucial role in the evolution of makeup trends. Platforms like Instagram, TikTok, and YouTube are where trends are born, shared, and popularized. Influencers and makeup artists showcase their latest looks, providing tutorials and product recommendations that inspire millions. Hashtags like #OrangeMakeup and #TangerineDream are already gaining traction, indicating a growing interest in this vibrant color. Engaging with these platforms can help you stay ahead of the curve and discover new ways to incorporate orange into your makeup routine.


Staying updated with the latest makeup trends is not just about following the crowd; it’s about expressing yourself through the art of makeup. The resurgence of orange in 2024 offers a fresh and exciting way to experiment with color, texture, and style. Whether you’re a beauty enthusiast, a professional makeup artist, or a trendsetter, there’s a place for orange in your makeup collection.

We’d love to hear from you! Share your favorite orange makeup looks and tips in the comments below or tag us on social media. Let’s embrace the vibrant energy of orange and make 2024 a year of bold, beautiful transformations.

By exploring these trends and incorporating them into your routine, you can stay ahead in the ever-evolving beauty landscape, ensuring that your style remains fresh, vibrant, and uniquely you.

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